Managing Corporate Brands PDF
By:Marcos Ormeno
Published on 2007-12-03 by Springer Science & Business Media
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.
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Book ID of Managing Corporate Brands's Books is ezvGd-65NiYC, Book which was written byMarcos Ormenohave ETAG "vU13zh42ims"
Book which was published by Springer Science & Business Media since 2007-12-03 have ISBNs, ISBN 13 Code is 9783835095991 and ISBN 10 Code is 3835095994
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Book which have "323 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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